WordPress Designer, Developer, and Data Analyst
Hello
Hello! My name is Jude Shifflett. I’m a WordPress developer and web designer with four years of experience creating responsive, user-friendly websites. I love the process of building clean, intuitive designs and turning them into fast, functional sites.
I’m also the type of person who digs deep before jumping into anything. Before I design or build a page, I try to understand who it’s for — what people care about, what they struggle with, and what they need. That helps me create websites that actually make sense for the audience, rather than just guessing.
Outside of development, I’m passionate about music, especially guitar, and I’ve always been drawn to storytelling, design, and creating things that resonate. Whether I’m working on a site or learning something new, I’m always focused on improving and pushing my skills further.
Background and Analytics Expertise
I’ve spent the last four years designing and developing websites for clients across a range of industries, from law firms to small businesses and independent brands. My focus is always on creating clean, user-centered sites that fit each client’s goals and feel intuitive to use.
A big part of how I work comes from my analytical background. I rely on tools like Google Analytics, Google Tag Manager, Search Console, and Ahrefs to understand how people interact with a site—what they click on, where they drop off, and what actually keeps them engaged. Instead of guessing, I let real data shape my decisions. If something isn’t working, I adjust it; if something performs well, I optimize it further.
This balance of creativity and data helps me build websites that look good, make sense, and continually improve over time. My goal is always simple: design sites that are clean, effective, and backed by strategy—not assumptions.
Content Research, Keyword Strategy, and AI Search Expertise
In my work as a web developer, content research, keyword strategy, and AI search expertise are at the core of my work. Over the past four years, I’ve honed my ability to dive deep into content research, ensuring that every piece of content on a site is not just relevant but also strategically aligned with the right keywords to reach the intended audience.
I bring a strong focus on keyword strategy to all my projects, leveraging tools like Ahrefs and SEMrush to identify the most effective keywords. This helps me optimize sites so they not only perform well in search engines but also connect meaningfully with users.
Additionally, I’ve developed a solid expertise in using AI-powered search tools to refine and enhance my workflow. This means I can quickly adapt to the latest trends and technologies, ensuring that the websites I create are not only modern and efficient but also ahead of the curve.
